How Internet Marketing Is Defined

Internet marketing, commonly known as I-marketing involves marketing products or services via the internet. The Internet has brought a whole new world of marketing options to business owners of all types. One of the biggest returns has been lower cost advertisement and greater ability to distribute information and product details to people all over the world.

The Internet allows for interactive marketing by providing immediate responses, which is a unique advertising trait. Internet marketing is also thought to have a wider range due to the fact that it refers to digital media types such as email, internet, and wireless methods. However, there is also digital customer data management and electronic management of customer relationships available.

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